What is James Street?
Where brand, content, and product expertise comes together to build content strategies, teams, and systems.
Where brand, content, and product expertise comes together to build content strategies, teams, and systems.
Where brand, content, and product expertise comes together to build content strategies, teams, and systems.
Who we are
Small teams.
Big talent.
For each engagement, we create bespoke teams, drawing from senior brand, content, design, and production talent.
Our Chief Strategist
Carla Mendes
I'm Courtney Colwell, former head of content for brands like American Express and Albertsons. I have 20 years of experience creating and optimizing content platforms, campaigns, and digital experiences.
Our approach
Choose or combine steps
We won't waste time with the uncessary.
Step 1
Audit
We review your current strategy and content performance against customer needs and business goals.
Step 1
Audit
We review your current strategy and content performance against customer needs and business goals.
Step 2
Strategy
We create the strategy or a specific playbook, such as for creator engagement, a new channel, or executive comms.
Step 2
Strategy
We create the strategy or a specific playbook, such as for creator engagement, a new channel, or executive comms.
Step 3
Prototype
We produce a lo-fi working model for your content, campaign, or feature.
Step 3
Prototype
We produce a lo-fi working model for your content, campaign, or feature.
Step 4
Guidance
We provide ongoing advisory services to ensure your content remains aligned to changing needs.
Step 4
Guidance
We provide ongoing advisory services to ensure your content remains aligned to changing needs.
Our story
What's in a name?
James Street owes its name partly to my father, James, who passed away shortly before I started the studio. More than a tribute; it’s a reminder of key values he instilled in me: clarity, curiosity, and craftsmanship. From him, I learned to always begin with a strong foundation.
The word "street" is also deliberate. Much like streets are places of intersection, content connects a brand to its customers. It never stands alone but exists within a context. James Street's goal is to ensure your content delivers a clear, consistent, and contextual message wherever customers engage with your brand.
James Street owes its name partly to my father, James, who passed away shortly before I started the studio. More than a tribute; it’s a reminder of key values he instilled in me: clarity, curiosity, and craftsmanship. From him, I learned to always begin with a strong foundation.
The word "street" is also deliberate. Much like streets are places of intersection, content connects a brand to its customers. It never stands alone but exists within a context. James Street's goal is to ensure your content delivers a clear, consistent, and contextual message wherever customers engage with your brand.